Veriu Broadway transforms an existing inner-city warehouse into 64 serviced apartments for a new lifestyle brand. Designed to evoke the home of a stylish friend, the apartments balance warmth and functionality within an industrial setting.

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The lobby extends beyond traditional hospitality, doubling as a neighborhood bar and café, fostering a welcoming atmosphere. Vintage furniture and sleek joinery details contrast against exposed concrete columns and timber beams, creating a layered, inviting space that preserves the building’s original character while introducing modern refinements.